Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, and in one case resulted in 28,933 impressions in one weekend.
Luxury Daily's live news from July 11 - Burberry plans executive changes as Christopher Bailey exits CEO role; Nordstrom invests in supply chain integration platform to simplify inventory management; Alexander McQueen pays homage to Scottish landscape in fall advertising; Rolls-Royce helps London hotel guests travel in style.
Today in luxury marketing - Luxury goods have lost their shine; Valentino opens new Tokyo flagship; The store of the future; Steinway’s grand ambitions for its pianos in China.
A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.
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