Luxury Daily, July 12, 2021 – Luxury brands leverage livestreams, influencers for successful 618
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| | Marketing Luxury brands leverage livestreams, influencers for successful 618  |  Second to Double 11, or Single’s Day, the 618 shopping festival is the largest mid-year ecommerce promotion in China, with sales surpassing $53 billion this year. Entire
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| Fragrance and personal care Guerlain showcases savoir-faire in artisan-led campaign |  French beauty label Guerlain is sharing the thought and care that goes into crafting its renowned products in a new behind-the-scenes series. Entire
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| Travel and hospitality 37pc of affluents traveling internationally in next year: YouGov |  After a year of restrictions, the demand for travel is steadily returning, with U.S. luxury travelers and millennials leading the charge. Entire
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 | Fragrance and personal care Shiseido finds inner power with some familiar faces FREE |  Japanese beauty group Shiseido is encouraging consumers to renew their inner strength with its motivational “Power is You” campaign. Entire
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| Home furnishings Free Webinar: Designing for Tomorrow: Home, Garden and Amenities Reimagined FREE |  Please click here for the free webinar July 14 at 11 a.m. to noon ET (New York time) featuring designers Timothy Corrigan and Alessandra Branca, architect Charles Hilton and Luxe Interiors + Design executive editor Brittany Chevalier McIntyre. The esteemed panel will discuss new-home design in the Twenties with an emphasis on structure, garden and amenities. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Retail Is China’s affordable luxury market dying? |  Nowadays, most luxury brands sell dreams, exclusivity and prestige rather than craftsmanship, heritage and artisanal skills. As such, there is little difference between a pair of luxury Chanel sneakers and a well-done, fast-fashion copy of them. Entire
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