Luxury Daily, July 13, 2017 – Affluents and wealthy diverge over preference for digital ad platforms: Shullman

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July 13, 2017

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Marketing

Affluents and wealthy diverge over preference for digital ad platforms: Shullman

As millennials grow into the dominant consumer base in the global market, their proclivity for digital platforms is changing the way luxury brands market to their demographic.

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Strategy

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Apparel and accessories

Loro Piana revamps fabric weatherproofing to be more sustainable FREE

LVMH-owned Loro Piana has debuted a multifaceted campaign centered around its new eco-friendly fabric treatment that makes its clothing resistant to weather with minimal environmental impact.

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Food and beverage

Rare Whisky 101 launches platform for selling “dormant” whisky casks

Analyst and brokerage firm Rare Whisky 101 has launched a new program that helps connect dedicated whisky collectors with sought-after “dormant casks" of the spirit that may be hidden away in storage or warehouses.

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Travel and hospitality

Top 10 travel and hospitality efforts of H1

With affluent consumers valuing experiences over goods, travel and hospitality brands have an opportunity to make guests' trips unforgettable and special.

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Automotive

Lexus alleviates a common annoyance in latest spot

Toyota Corp.’s Lexus is comparing the frustration of consumers experiencing batteries of everyday items dying to the long-lasting life of its hybrids.

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News briefs

Burberry, Gucci, Stuart Weitzman, Roger Dubuis, Colette, Alexander McQueen and Jenn-Air – Live news

Luxury Daily's live news from July 12 - Burberry retail revenues rise 3pc in Q1; Gucci builds out brand lifestyle with home furnishings collection; Stuart Weitzman’s fall ads take inspiration from ‘60s cinema; Roger Dubuis targets Chinese customers with motorsport-themed WeChat campaign; Colette to end 20-year retail run in December; Alexander McQueen draws from Iceland’s extremes for fall; Jenn-Air aims for frictionless cooking with Google Home control.

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News briefs

Louis Vuitton, Chinese tourists, Vertu and Audi – News briefs

Today in luxury - Louis Vuitton nabs $23M judgment against Chinese knock-off sites; Gloom for retailers as Chinese tourists spend less on shopping; British luxury phonemaker Vertu wound up with loss of 200 jobs; Audi labor boss criticizes management for lack of German strategy.

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Columns

Mobile-obsessed consumer demands a store makeover

This is what shopping has become – streaming retail – and it is a good thing.

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