Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
Luxury Daily's live news from July 14 - Rolls-Royce shares perseverance, willpower in artistic Chinese fable retelling; Stuart Weitzman appoints Valentino executive as new CEO; Ritz-Carlton spurs Mall of San Juan traffic via retail package; Style.com teases upcoming relaunch on Instagram.
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Amazon, search engines and, to a lesser extent, brand Web sites are where the majority of customers start their purchasing journey. For many brands, the results returned from such product searches are not flattering.
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