Luxury Daily, July 15, 2020 – Chanel taps Sofia Coppola in latest video drop
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| | Apparel and accessories Chanel taps Sofia Coppola in latest video drop  |  French fashion brand Chanel has debuted a new campaign to promote the launch of the 31 rue Cambon 2019/20 Métiers d’art collection, the latest in a series of digital promotions that come as the company has pivoted to virtual presentations in a year of pandemic. Entire
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| Apparel and accessories LVMH pushes gender equality and diversity in social responsibility program |  LVMH is working to make its maisons a more equitable and diverse workplace environment that supports women and weeds out discrimination against LGBTIQ+ employees and people of color as part of its social responsibility output. Entire
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| Marketing Marketers take to content marketing despite reservations over ROI, measurement |  Spending on content marketing showed a 73 percent average budget upswing over a two-year period. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Apparel and accessories Is JD.com’s AR shoe try-on feature the future of footwear retail? |  JD.com will soon launch an augmented reality (AR) try-on feature that allows customers to measure their foot size with a mobile phone that is equipped with a time-of-flight (ToF) camera. Entire
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| News briefs Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation |  Luxury Daily's live news: Rolls-Royce tackles in-cabin air quality with new tech and app settings; UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19; Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent; Scores of millionaires ask governments to raise taxes on them “immediately,” “substantially” and “permanently”; Subscribe now: Full access to 90,000+ articles, reports, videos and images. Entire
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| Columns Importance of ecommerce for “Made in Italy” post-pandemic |  Paired with the new sense of local belonging caused by the lockdown, “Made in Italy” could actually grow beyond the acclaimed Italian craftsmanship. Entire
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