French fashion house Chanel is delving into the dominant properties of red as it launches its first cosmetic collection designed by global creative makeup and color designer Lucia Pica.
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to leverage mobile-optimized marketing mediums, according to a report from Fashionbi.
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.
Luxury Daily's live news from July 18 - Unauthorized Gianni Versace biography in the works; Cunard toasts knighted commodores for new cocktail menu; Barneys named exclusive retailer of Justin Bieber tour capsule; Harrods teams with Burberry for immersive holiday 2016 campaign.
Today in luxury marketing - Luxottica unfolds welfare policy; Using an algorithm to figure out what luxury customers really want; A designer will grow Alexander McQueen’s skin in a lab to use for leather bags and jackets; How Brexit stole Christmas.
Ask the most fashionable people on the street why they buy the designers they do and they will likely struggle to provide a rational reason. That is because it is less about the practical and more about the emotional connections that they have with certain brands, especially when it comes to luxury.
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