Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.
French fashion house Chanel's latest fine jewelry collection Camelia Brode, debuting this December, emphasizes the brand's legacy and founder Gabrielle "Coco" Chanel.
Nars Cosmetics is revamping its digital strategy to ensure a more meaningful experience for luxury consumers by redesigning its ecommerce site and highlighting a new wardrobe feature.
Precision-cut crystal manufacturer Swarovski is killing two birds with one stone by continuing the promotion of its Hello Kitty collection and launching its first mobile application.
Today in luxury marketing - Swiss watch sales rise 10.1 percent in June; Christian Louboutin hired a private eye to investigate Dior's use of red soles.
Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available - and which of it you want to use.
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