| | Retail 86pc of affluent shoppers actively use loyalty programs  |  Consumers with higher incomes are more apt to be part of a loyalty program than their peers, pointing to the potential benefit of these membership clubs for luxury brands. Entire
article |
| Luxury Memo special reports Audio marketing – Luxury Memo special report |  Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative. Entire
article |
| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
article |
 | Apparel and accessories Dolce & Gabbana takes editorial approach to hype handbag |  Italian fashion label Dolce & Gabbana is promoting its Devotion handbag line with help from magazine media. Entire
article |
| Retail Printemps puts focus on tourism with hotel-themed campaign |  French department store chain Printemps is speaking to summer’s wanderlust in an effort that pairs hospitality and fashion. Entire
article |
| Automotive Gap between luxury and mass market vehicles narrowing: J.D. Power FREE |  Automakers are continuing to meet drivers' expectations as they improve features in their vehicles, according to a new report from J.D. Power. Entire
article |
 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article |
| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
article |
| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
article |
 | News briefs Holt Renfrew, Inter Parfums, Sentient Jet, Kering, Lamborghini and Royal Mansour – Live news |  Luxury Daily's live news from July 26 - Holt Renfrew chooses DHL for all logistics needs; Inter Parfums continues its sales growth; Sentient Jet works with Sotheby’s to provide offerings to Hamptons-goers; Gucci, Balenciaga, Alexander McQueen push Kering growth; Lamborghini draws most attention among auto brands; Royal Mansour launches books, spa offerings and children’s activities. Entire
article |
| News briefs Dior, Mercedes, Furla and L’Oreal – News briefs |  Today in luxury - Dior brought back the Saddle Bag With a global Instagram blitz; The 2019 Mercedes-Benz A-Class sedan brings Stuttgart luxury to the masses; Furla opens first store in Florida at Aventura Mall; L'Oreal profit boosted by strong luxe business. Entire
article |
| Marketing An open letter from the digital advertising community opposing Apple Safari changes |  Five leading advertising and marketing trade associations take a stand against Apple's new stringent policy for its Safari browser that makes it harder to track and measure digital advertising, as well as threatens the ad-supported model of media and social platforms. Entire
article |
|
|
| | | |
|
