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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 27, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Dior dives into French Riviera with escapist fragrance
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. WatchBox looks for growth in editorial integration
  10. Dior reinvigorates Miss Dior with latest floral romance
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