U.S. jeweler Tiffany & Co. is celebrating the launch of its new boutique at Britain's Selfridges with an immersive installation that transports visitors to its New York neighborhood.
Domestic staffing plays a significant role in many affluent households, but as with any other job, it can be difficult to master without proper training.
French couture house Chanel is generating awareness for its Métiers d'Art collection with a video-enhanced advertisement on Condé Nast-owned Vogue’s mobile site.
Luxury Daily's live news from July 2 - Loewe aligns aesthetic with Selfridges’ “Strength” in pop-up shop; Purdey updates London workshop to ensure gunsmith quality; The Plaza targets young guests with “flat” Eloise contest; Net-A-Porter adds 24/7 concierge to Hamptons delivery program.
Today in luxury marketing - Alessandro Varisco steps down as Moschino CEO; Why are female models appearing in menswear shows?; Slowboat to China: No quick fix for luxury yacht firm Ferretti; German luxury car brands dominate and look to extend their lead.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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