Luxury Daily, July 8, 2020 – CMOs remain optimistic about post-COVID-19 marketing budgets
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| | Marketing CMOs remain optimistic about post-COVID-19 marketing budgets  |  Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months. Entire
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| Nonprofits 21st century philanthropy is about what you are willing to give up: Ford Foundation’s Darren Walker |  Philanthropy will not save the American Dream, but it can help support the people who are doing good work to make change happen and realize social justice, said Darren Walker, president of The Ford Foundation. Entire
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| Fragrance and personal care Why beauty bricks-and-mortar is thriving in China |  Chinese cosmetic industry insiders are busy this year, even though COVID-19 has disrupted business as usual. Among them, offline beauty retailers have seen an unexpected peak, as online buyers have started pouring back into bricks-and-mortar chain stores to experience hands-on shopping journeys. Entire
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 | Retail Walpole chief executive’s report outlines strides made by British luxury |  British luxury trade association Walpole has released its chief executive’s report for the year April 2019 to March 2020. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Small Luxury Hotels of the World, Rolls-Royce, EY and Dior |  Luxury Daily's live news: Small Luxury Hotels of the World debuts “Stay Small, Stay Safe” welcome-back measure; Rolls-Royce debuts coded ciphers for buyers of Wraith Kryptos bespoke cars to crack; 5 consumer segments will shape demand post-pandemic, with shift in values: EY; Dior reimagines female body through prism of fashion doll in fall-winter 2020-21 haute couture collection. Entire
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| Research US luxury is well positioned to recover post-crisis: Coresight |  The rapid rebound of the Chinese luxury shopper may well be repeated in the United States, barring further waves of the COVID-19 coronavirus that force re-closures and the implementation of quarantine measures. Entire
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