Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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ekrIhDs7ogyoRlAh98Hg3h8uHenO46V\/m1oP3vLQ2J7LM0b7e\/0611evBUWH7s7Zh3G6KqfR52wbXa3B\/domCKOm1x7+ew1BIL9gePqhY6qY6PQSMXIPayJBeljQ+gNFkqzVsXF4wvffXSpxYdJvsHzj+Fs7rSWWH1W\/FjF2O6EzqDycwj\/dIRHtH5zaCiK14eaJbN1WWcddaF+ZKVv5trsgRrmgNmzKHAn\/r\/HROCaJQ99j5E0fC+F3JXf+xNZfLt7nFvJBbLyFA582cFj1pqDOk+cUhFr4vYpeohvfFZlDBbLUHK6m4EaHzCaat7m6KvEAz0FJ4h7Xn3tm\/sXCi53wsWs7BEmt3R171OwkdTSwfo7zjabxEAuZLGcQSZm0w1pGD0X92dgC8mYnHx1bIuEpMK8EheGwg8\/VNUv8qiKTyymGgR0bjUEdpSqbxvZBW0Xt1fkPvkmoq1qJsbpVlP4avH1VDfJVvMeRxwI16lx\/6Ah5uVgTNqwHMKRM8u3oKIevMrtFkLII7fS5HWadhsxE337X63T8AHUby34b5IoLuNlHO5omrQnwRQwtNZijjWwpi5fV3ZgD2Rlu37MLznjOMvv+KCXVYsIBv1QNsit3gZUwxAdQQXYb4cO1r1Cpl2Rb0V3qQsAW5VGhJpaV8QzodBrgH3spHM2shrnwFuppoQlEQoDOcAjzPFKyGByQZ8kJ3q7TnBsWXBJ3errwfkm4T3tCkIu7QF9MRFCmp9kw2yZ8e9GIA7jgsn00BjzgWVeiKaT+rHgqVVFJtCfwFah5KXuVG9fAkSJmYtoSQYdCZqFzBgv2YuvrQHK3Z7nJpwndK2vmZijjie7SHKvxNK3F5nKcw8EPN1htEpVI3tQXFf0\/VLrp1lRVJdOrp8wPrx2owoJK\/jpig8l\/z99d+2oUSWZZcHYaKYrU7SZvIBE2PJrKnfNZrOpojwvCrZKNCerSNUHtF2gaB21jHAYMy\/9xiXXMDXWBMjw1qkiu3PGEUdkj7ImIjKStQpt\/is5vvSO5VDPz2N4x5kp7FBIoEuTgOE0zbL0I\/4VMxfBS4Z1Do7qaclQpEu85b78BO8XjKCHC+lx5A42SlOQwLWGlwp+jQsAyI9qZ1wXfh47JfIojIlGyCTP57\/mtDC29ahQaPWVQ3rbiW4pTHlAWI1w227Nn2sYw10FrYJPuRqKdMu6OXLdahdbQ1WIRmlXO\/ZKOj1eVhJHy2azzn8OCNu6Gy5+ikl5bJPujJo4RFKNpezOe\/JFx12E063se+rVkRq8vtOh2gYv7fbKLpfQe3YSfW9YKvmf1fcYZX4gkB35DxZn6niFCbMHrWWwtL87eKyqgRU+UVvjaJ8PTvy0sqku6dv1uOdQ76Ng3plFgB2HQcw8\/ed7ehyDWT2xKDh65a1pyFww0igwO84qTuqASqhpyo3MFvPx7ovNRrESwAQt5mhUpBN2YY8Rmytg5Femg\/7IU1wRsRFGnLX\/MYK3uYZLrita8Zjb8fi0\/nLxJzQxMd+vDEPRn5lkpIUU5Khs8qvdCLNdulP1dAg9e6GGlotoJl9j1tkqRrJmu9Zac\/Z8dd0tDfczVJP2XJlTESm3qzY5kwXfj3i4ZAzqx8\/XHm2uPt5IzQXNJx1ARZ6L1GRAj33B\/LxQ7vyhqsyHUXsKrkv\/UCiGNGrzLZcfMdpmgZ1DpCD2wY4bGdZQOHjAAJXqOw2f6Tq6qMsY2ga88s20Epn+xF1GCco4ji0a\/dOj+5m1\/zFbP\/z1KGCn8DbM5RQ8yJuHzFDb+EtGQacLiZCO1vCT8leh12fAIJnqpZQbfG\/8Z4NYe\/BxTwlR3Vf98qCaU8QGT4F61PoJ\/0ySwCA3h07sdtgyyCDa1PjRvqYcgoLyjRQp4pEio5P0Y7PZ+C4cJN5pnczJzEGDs5dulNFUPj8xFsyX4UuKwMQO6qjAEqqFCH9BonVkabQELDEZPJh0+z++mODVWcWYjaAQBCJekq\/7L0UM7SIZQ9iITbHhCCkJ9RdzzDmBBDMnZQFw3URmTRqh7mEk8dFXNeOfsO+L7YrwfSFwPweNcJo5xcF\/aKgYe5HRrwsDPZGkgRINvbhQLC5S0naCwyXw9spRdtSgMCu\/p882dLLyYhCbObBvTCj39J0TUcjSWDEkXAwOW0G6JLsJIzGuQdPMzafDm+H4sz0e5c3LXnk1XbnOyY48k8i5WHUrP0HfQpWZd3kOz66smlsPeIjEH2pRIWxJhbl0oHFa23j6tteRIPmFb+BaKvPlvCBSfEj9Ntv4zufTDBKixs9mj85yUQ0OudyYAGORltzu2M9mq8cEaXMkrGTpGc9AhjcT3+Qrk7clmWRz26dbeoKpe3jXfA4yoDLh4ANZ4uSOgSEYpoZVJu7iup8u2uKVTJlZthgoW1Tw+HXasRDtUfdzUgv2kAwoiSUWlnOyqUg45qckkeUi4RIZs4AjOmgAyQePYFXn6tqCi0QGAEx4EW4HG9xE5FpDT5m+X3\/j2RaBoAQma2My0s6+MLZX3f9h6uLdDLZiu8R4BzvJxXDrYykqYHf0rXEkUmBmgG1aIfo\/8nuzeoocT2wD+v4DazUYHX2vLaO3iE99Ft2Leqqybn\/itRAaXNFySbxS6+4uEZW8fnLqZyaWr4K9+xsrlirCizSD7RBsvazOAhtmKS9osWqDL\/D0YL4QPRUlEOSMpfopgWbAFSQZ6LN8Rfpl74cLx\/YZ9tqT7iko\/R7YPmULMPtS5SdRYr6NV562e57fK1g4GnUeHCO3MiKADm51AruIe3wiSjU+btJWqPFFIw7oKeEVZ+aONhTm02anwMaIGKQgN5g0bFsIFQpgSKFRf4EOuuNVGZCIxmgFGeuD9OEaMI+OfvhbKhC6GqwHhqTSIf+FJqssvllDKPlVulQZ4YQJ6qpx4plmzyYlGyczdL8DihGpCxQBFM+Ajsn7Hjngf8XcWM6Snd795UTKuhkbUjna6ua3cTeQ6i1em5PF9ZdREP5cL+R4qzllrV4l0wRVTUVjXDfOsAhQsHqprdkwsirFS6R56eDR2jux0h9QUJZNrqFcLgEPqK1Ex7mSeygWV23U99lElE52VI\/RXwDwPjkEctHRnvVQoPY5ePpvtP3wEAFMo6AxtcPzLZJiVZMaaZxiKkV9ncBCmWXzcRmv8DMomldRoWBOuel0cs5OzK5jkNwYAbxA2OeAeRqB+25igs+W0VGtkjO9HUWJzonRSKgoPeOsE2ro1RrZe7FTe2gbLeGqNuPJR4WbJ8PtX9Xq187wx\/VSN\/ORBp3KRZeBJ3yAFg4mk9nWncKi+Hf4JJYaKsamDj2X5EjogbRLQu1B138NkolDYQ2fkPWGfnyKZjnjRMvImFmKX+nZXu71An9g4G+3fc0NbLvlsWjYGso1Ha5HCfVIh7h35o0fXsi3F\/cEvbjh\/MGImzP\/RgyfvS+KVv+AVvoy8vz3bEn1DwdfiFPfql33a\/40c7pnSgHlDLdDeQZ4ZkMOQ8MG\/ZHz8xXuSlPguRvI\/xTiqRE1v+zbiaeLlC83TzMesFt5JfF37Zpa+ittXtCBNYMrMOuZINP23V7ZRSmyLBbcfo6tEXvYJ3uayCIj7xbUnX7Cc3nI9RLQ+i5aT8dwjp4FsYPUE7IqChWJT290kOYxozi1tgiVthOyweFOo8O62\/mDJ86+VSYgTo\/ycw66jpdpyNbPNZcliopmDIpeK482SpMx3WyzAGLSBn+9MykvGUu6vkuL5mG1TR\/4KslvgcZp6cAvuuWS6\/PbjKRwlCPree0e0eT8JeKFLC8HM29MIa4U82PMhSDfwzRHCTjK\/C+VEB6FmEp8Q165+gaWomKZDU+D6feXTMH0otFC\/dl9BGgjhO3Ur1hOl00F88buD1iV8LH1m7uRGG2gMrnlnHxKRFQK4qgI4v4GFG40j6Z6Km3yHOvrxVxZnfk8YBxiNRQBB8Nz8bE1CPfLAxlyvQYi832j9khoftoMhnJdV5qcExBdkYNriK3PoH5nUPo0aLwgbWiwTFo9Mt\/3oaimrAXLnr5UQ+vzoeV8y9sggiQHHFYq50AinR4AexfPAETB+QBPSYcDhBrhKIjxy78G2Ve9\/l2MfT52mrhqUWrYafHEkP+OljntSuIc2mWoPA7BQUcQbsBM3tjbzPnxuGwyFDEKk4+Jibi8wNHdYG6q4PpoEZEDV2qjvQCZYQ0vNjoI23pvbNSB96yDtC5lZK1vPLzViPUzqMaDWAVe3MuZ7qGJWcCmMQ3B6NHIqXidmst+eayKSgv1NtFLJBfDBoURb1KjqjfilVzK+OIfP1xdbotaVMtyb1RVL6IQERqS6dG3afOxBvJKXnG4L9gh+A+GMoAIX3yYYNeNvdV4v3mvRMO2F89btnoeJSEYd6llInKYaZUYCRjth95EBNPfki2NbephwbVQkzIXsctCxvJOQH66sj1Obbvan1hYSr3ggb\/sFxrnIAJwNl3+5ibHVC9LV6uocnLFFPJ2+8fCsOacYdW4xve9fpB\/cGA\/wlrBuof1adRE9bj1MLkGgL8mEb4vz1\/br2im\/j12moPZDaFlwCeD8y+AiD7yV1fren9m\/g\/H4NU6h4z94Wwpo9O\/wZ8iOUbVOSNgd2xq4LvFP+OV8CqEMfqT259la6hFgItO8ZXIwYrTHt41UZ9wjc3gE80RuCgO7B9jKgDCqCO0GPysGmrSoHLcWZubRVfjaujZCK9mcToUF6pEDI6LqOnwBLq9KMvTKj2ARU0rGf6numgX0MWgoGURrxF4273NC8lVn3WmtwWnh+o0PcxXuvWTjGmpIZaD8aA0BtHD8M6i9I1f6lBbuoAyqhnarhlsxPOxAX0514\/LcR\/smMlmIQmPYvamuOnG3H6O+dOchHODGzl1ox1Mj2ScBUch9kxKpbIZCkTb0ayZ5n\/mdJzYDGdh3+Qg=","iv":"ec461b5898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