Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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","iv":"fb2fb78235a8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