Bergdorf Goodman’s 5F fall advertising campaign will be driven by a current social media initiative that has consumers interacting with the department store’s Facebook page to pick a lucky model.
The Ritz-Carlton hotel chain has issued a new luxury rewards credit card through banking giant J.P. Morgan Chase and Co. to help build loyalty among frequent guests and expose the brand to new consumers.
Swiss watchmaker Rolex and Golf Digest will unveil three new applications this month as the newest addition to the duo’s 100 Greatest Golf Courses franchise.