Thanks to online data mining, 80 percent of luxury brands know their in-store customer base by name, according to a report by Contactlab and Exane BNP Paribas.
Italian fashion house Fendi is taking consumers on a jetset tour of pre-fall’s biggest trends through an interactive sponsored video created by Elle International.
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
Luxury Daily's live news from June 14 - Neiman Marcus revenues down 4.2pc in Q3; Tesla teams with Nordstrom for unconventional shopping experience; St. Regis Florence sold as Starwood looks to boost growth; Boodles renews sponsorship of countryside tennis tournament.
Today in luxury marketing - Alibaba’s Jack Ma: Better-than-ever fakes worsen piracy war; Will fashion's luxury watch divisions weather the downturn?; Hong Kong builders embrace art, design; Tag Heuer pushing brand in China: CEO.
An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.
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