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Luxury Daily, June 2, 2014 – Dior revisits “Secret Garden” to assert brand codes

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June 2, 2014

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Dior revisits “Secret Garden” to assert brand codes
Merchants look beyond referrals to drive transactions on social media
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Integrated cross-platform ads are not driving reach, ROI: Nielsen
Baby Boomers guiding ACMG’s direction, beauty innovations
Longines uplifts aspiring tennis players via French Open events
Lexus gives young filmmakers room to experiment in Life is Amazing series
Luxury marketers push summer accessories in Vogue’s June edition
Inviting opinion pieces on luxury marketing
Tips and tricks for mobile testing: A software tester’s roadmap

Multichannel Dior revisits “Secret Garden” to assert brand codes
By Jen King
	For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts. Entire article

Internet Merchants look beyond referrals to drive transactions on social media
By Lauren Johnson
	There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

Multichannel Integrated cross-platform ads are not driving reach, ROI: Nielsen
By Chantal Tode
	Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen. Entire article

Q&A Baby Boomers guiding ACMG’s direction, beauty innovations
By Joe McCarthy
	Atlantic Coast Media Group is positioning its beauty brands to convert Baby Boomers into loyalists through a combination of 360-degree marketing and novel products. Entire article

Multichannel Longines uplifts aspiring tennis players via French Open events
By Nancy Buckley
	Swiss watchmaker Longines is acting as the official timekeeper of the French Open held at Roland-Garros stadium in Paris. Entire article

Multichannel Lexus gives young filmmakers room to experiment in Life is Amazing series
By Joe McCarthy
	Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series. Entire article

Print Luxury marketers push summer accessories in Vogue’s June edition
By Jen King
	Prada-owned Miu Miu, Valentino and Dolce & Gabbana promoted accessories in the June issue of Condé Nast-owned Vogue to emulate the magazine’s “summer style made easy” tagline. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns Tips and tricks for mobile testing: A software tester’s roadmap
By a Luxury Daily columnist
	My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing. Entire article

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