With the Olympics just a month-and-a-half away, Rio de Janeiro state governor Francisco Dornelles declared a state of emergency to procure sufficient funding.
British accessories label Anya Hindmarch is showing that it is cool to be square in a mobile application effort that brings its autumn/winter 2016 collection to life.
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
Luxury Daily's live news from June 20 - Louis Vuitton drops fall campaign with superstar support; Gucci promotes personal expression through expanded customization; Porsche cruises with skateboarders to prove headlights’ edge; Condé Nast launches data offering to boost advertiser ROI.
Today in luxury marketing - Italy's Ferragamo CEO sees no let-up in luxury sector slowdown; Is the worst over in Russia?; Neiman Marcus managing in rough times; Why can’t you get your $300K supercar with a stick shift?
CANNES, France – This publication's correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.
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