Italian fashionhouse Versace will release its first collection for mass-retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.
American Express is targeting a new generation of card members by promoting the Zync card via banner ads found on mobile applications and optimized sites.
NEW YORK - All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
NEW YORK - Creating a personalized, meaningful customer experience should be the main focus for brands, according to experts at the Forrester Customer Experience Forum 2011.
NEW YORK - Customer satisfaction and enabling employees to help a brand deliver customer experience is what drives everything else in a company, according to a panel at the Forrester Customer Experience Forum 2011.
RSS
.jpg&contenttype=jpeg "sign up now!")