Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
{"ct":"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","iv":"d05e06e098ed20c9f2c0fe1fe16e1871","s":"0a526759c53588d3"}
Share your thoughts. Click here