NEW YORK - Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Men’s online retailer Mr Porter, with mobile car service application Uber, is creating an easy way for Paris Fashion Week guests to travel around the city.
NEW YORK - Many companies have not adapted their environments, and all aspects of their business, to reflect the evolved customer-centric age, said a senior Forrester analyst June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Italian fashion house Dolce & Gabbana is launching a limited-edition of its scent Light Blue and has created a microsite to solely promote the fragrance.
Consumers spend three to four times as long on mobile applications than on mobile sites and mobile traffic now equals Web traffic, according to an Adobe director June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
NEW YORK – The consumer’s voice needs to be more a part of the measurement of client satisfaction than numbers, said an executive from Automatic Data Processing June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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