United Kingdom-based secured lender Borro is predicting hard luxury assets, including art and classic automobiles, to be tangible stores of wealth in the aftermath of the European Union referendum.
YSL Beauty is bottling up the feeling of a contemporary, euphoric love affair free from convention with an alluring campaign for its latest women’s scent.
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Luxury Daily's live news from June 27 - Fashion mourns the loss of NYT’s Bill Cunningham; Waldorf Astoria New York’s $1B renovation will close hotel for 3 years; Michael Kors creates virtual sunglass trial using Snapchat lens; Maserati’s worldwide sales propelled by growth in Chinese market.
Today in luxury marketing - US stocks tumble, dollar and gold rise on Brexit worries; Who wants to buy into Isabel Marant?; Willow Smith lands Chanel eyewear campaign; US luxury home prices rising at half the pace of lower end.
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.
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