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Swiss watchmaker Rolex and luxury automaker Lexus are navigating rough waters since their sponsorship of the United States Women’s Open is receiving backlash for being held at a Trump-owned golf course.
France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irrésistible line of scents.
Italian automaker Maserati recently wielded Facebook's advertising capability to drive direct sales for its Levante SUV, leveraging custom audiences and data-driven pushes.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 16 - Givenchy announces Clare Waight Keller as artistic director; Jenn-Air asks Alexa to turn on the oven; Tod’s confident overall after subtle Q4 2016 improvements; Gucci to host EDM festival at The Hub.
Today in luxury marketing - Valentino growth on track, but IPO on hold; Here's what's behind Tesla's sudden surge in China; Is Neiman Marcus’ real problem not keeping up with the times?; Tom Ford stops see-now, buy-now model.
Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.
You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.
