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April 11, 2026
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Fragrance and personal care

Givenchy throws out the rulebook in lively effort

March 17, 2017

Givenchy Live Irrésistible campaign image; image source Sephora Givenchy Live Irrésistible campaign image; image source Sephora

 

By Sarah Jones

France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irrésistible line of scents.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Louis Vuitton announces Regeneration 2030
  5. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  6. De Beers supports Desert Diamonds with bridal addition
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global deliveries take 15pc hit at Porsche in Q1
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