Luxury Daily, March 19, 2018 – Luxury co-opts drops to build hype through exclusivity

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March 19, 2018

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Retail

Luxury co-opts drops to build hype through exclusivity

As the luxury business looks to drive sales in an increasingly competitive retail environment, it is turning to a streetwear-style tactic to create consistent newness.

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Apparel and accessories

Which brands drove the most buzz during fashion month?

Ralph Lauren, Burberry, Gucci and Balmain were the brands that gained the most media value during their respective fashion weeks, according to data from Launchmetrics.

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Strategy

Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Tiffany, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating.

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Apparel and accessories

Armani portrays power of fashion through film

Italian fashion label Giorgio Armani is proving that the right garment can make all the difference in a cinematic project.

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Travel and hospitality

Black Tomato experience offers once-in-a-lifetime accommodations FREE

Bespoke travel company Black Tomato is unveiling a new addition to its Blink project that gives customers completely unique, customized travel experiences that are designed and created specifically for them.

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Automotive

White-glove valet services can have major impact on auto customer loyalty

When customers are happy with the service done on their cars from brands or dealers, they are more likely to remain loyal and recommend those brands to their friends, according to a new report from J.D. Power.

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Blog

Top 5 brand moments from last week

Luxury has much to gain from working with influencers whose large followings can help extend a brand's reach.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Porsche, L’Oreal, Tiffany, Nina Ricci, Mercedes and Tamara Mellon – Live news

Luxury Daily's live news from March 16 - Porsche's humorous side surprises fans in more ways than one; L’Oreal boosts digital efforts with latest acquisition; Tiffany’s Q4 net earnings see drop from US tax cuts; Nina Ricci management sees more change with new general manager; Mercedes unveils its headquarters in Atlanta; Tamara Mellon hires communications exec from Marc Jacobs.

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News briefs

Condé Nast, Virgil Abloh, CFDA Awards and Penninsula – News briefs

Today in luxury – Xavier Romatet to leave Condé Nast France; The new softies; Edward Enninful to receive CFDA Award; Peninsula Hotel operator unfazed by escalating luxury hotel competition.

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Columns

How luxury brands can nurture invisible leads with an elongated sales cycle

In the past, we relied on lead generation and nurturing campaigns to generate revenue. As technology began to affect the way consumers interacted with brands online, that lead gen dropped – noticeably.

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