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Aug. 24, 2019
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Retail

Luxury co-opts drops to build hype through exclusivity

March 19, 2018

Moncler Genius will release eight collections this year. Image credit: Moncler

 

By Sarah Jones

As the luxury business looks to drive sales in an increasingly competitive retail environment, it is turning to a streetwear-style tactic to create consistent newness.

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  1. Home brands need to evolve to match consumers' customization cravings
  2. Half of affluent travelers seek off-the-beaten-path escapes
  3. Four Seasons adds trip planning to app experience
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. How to make platform choices for ecommerce in China
  6. Audi shares nostalgic film ahead of Avant arrival
  7. Revlon’s cautionary tale: The changing nature of influencer marketing
  8. Moët Hennessy teams with Tmall to build Chinese awareness
  9. Webinar on Sept. 18: “Holidays 2019: Happy or Not?”
  10. Estée Lauder chairman inks publishing deal
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