What was the immediate effect of John Galliano's anti-Semitic outburst last week in a Paris cafe brawl? Natalie Portman, who ultimately went on to win the Best Actress Oscar, declined to wear Dior to the world's most glamorous event.
The mobile medium is not only effective as a transaction platform, but can also drive traffic to luxury brands' retail stores, catalogs, online and other channels.
French designer Yves Saint Laurent is promoting its latest collection via a print publication distributed to the first 2,000 passers-by in various cities around the world.
With the royal wedding just a couple of months away, as well as the 2012 London Olympics, Britain's marketing organization VisitBritain is targeting young, digitally aligned travelers just in time via a Facebook application and contest.