French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
Switzerland’s IWC Schaffhausen is building exposure for its involvement as the official “festival time” partner at New York’s 13th annual Tribeca Film Festival through a live social stream to keep fans in the know.
Department store Bergdorf Goodman is introducing consumers to its new range of offerings in its contemporary 5F department with an ad on the mobile Web site of New York magazine’s The Cut.
The Ritz-Carlton Washington and The Ritz-Carlton Georgetown are inviting guests to revel in the National Cherry Blossom Festival March 20 through April 13 with thematic offers.
Today in luxury marketing - Agnona taps Alessandra Carra as CEO; Roberto Cavalli for sale?; Ferrari appoints new board members, chairman and CEO stay on; Indonesia’s luxury goods tax to rise to 125pc.
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
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