As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms.
Luxury Daily's live news from March 28 - Nordstrom to throw party for Snapchat-savvy undergrads; Consortium continues efforts to steer Starwood away from Marriott; Alber Elbaz, Axel Dumas recognized by French Legion of Honor; Tag Heuer incites watch madness for Autavia Cup.
Today in luxury marketing - BMW plotting ultra-luxury X7 worth $100K; The business of Balmain's big hair swap; Haute technology: The otherworldly designs shaping fashion's future; Japan’s luxury and lifestyle markets a magnet for investors.
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