Four Seasons Hotels and Resorts teamed up with mattress manufacturer Simmons to bolster a dream-friendly reputation by introducing customizable beds into its portfolio.
Italian jeweler Pomellato is revitalizing the image of three of its classic ring designs with arthouse films meant to display the brand’s emotion and dedication to creativity.
Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line entering the Japanese market with a string of events throughout the country.
British automaker Aston Martin is gearing up for its largest racing program to celebrate the most extensive motorsport campaign in the brand's history.
Italian apparel brand Gucci is touting its accessories range with a three-part advertisement on Women’s Wear Daily’s mobile Web site to show that its product lines extend beyond fashion.
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Today in luxury marketing - Neiman Marcus reports loss; Made-in-US luxury brands win fans in China; Tesla no DeLorean as 619pc jump makes hottest auto stock; Luxury sedans, limousines for weddings.
If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.
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