Luxury retailers who are continuing to put stock in the bricks-and-mortar space need to implement some form of customer identification technology that recognizes individuals right away instead of waiting until checkout.
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With plans for a full Brexit officially now in place, auto manufacturers from around the United Kingdom have called on the government to come up with some sort of plan to help keep them competitive in the wake of Britain leaving the European Union.
French atelier Christian Dior is honoring 70 years since the introduction of its first fragrance with a limited-edition flagon echoing the scent’s fashionable ties.
Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 29 - UK sets Brexit in motion with Article 50 enactment; Ottavio Missoni memorialized in Milanese installation; Montblanc taps cricket player to engage South African, Indian markets; Dorchester reopens Roman hotel after extensive renovations; Porsche takes unsuspecting customers for a wild ride.
Today in luxury marketing: Jewelry’s mission impossible? Win over millennials; Matches’ makers: the British luxury fashion retailer announces record results; Digital download: How luxury players are luring the world’s top digital talents; Audi's unions demand electric model for main German plant.
With each passing year, people are consuming an ever-increasing amount of digital content. As a result, the marketing industry is responding to keep pace, and some would even argue — 76 percent of marketers, to be exact — that marketing has changed more in the past two years than in the past 50.
