Luxury Daily, March 31, 2022 – Sustainability, digital headline brand efforts at Watches and Wonders
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| | Watches and jewelry Sustainability, digital headline brand efforts at Watches and Wonders  |  Sustainability has set the stage for the Watches and Wonders Geneva 2022 event. Entire
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| Marketing Hyper-personalization can increase customer conversion by 250pc |  If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data. Entire
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| Apparel and accessories Stella McCartney composes ode to fungi with summer campaign |  British fashion label Stella McCartney is ruminating on the wondrous capabilities of fungi in an inventive new campaign. Entire
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 | Fragrance and personal care Dolce & Gabbana smells of royalty in latest fragrance ad FREE |  Italian fashion house Dolce & Gabbana is introducing a new chapter of its notable K fragrance line for men through a royal lens. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Rolls-Royce, Guerlain, Waldorf Astoria and New York real estate |  Luxury Daily’s live news: Rolls-Royce completes Spectre winter testing near Arctic Circle; Guerlain celebrates sustainability with cryptobee NFTs; Trump Hotel Washington to become Waldorf Astoria; Manhattan real estate sees 50 pc increase in luxury contract activity. Entire
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| Retail Farfetch’s There Was One pushes into menswear |  Online luxury retailer Farfetch has expanded its in-house fashion brand to menswear. Entire
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