| | Retail Luxury draws more first-time buyers online than other retail verticals during lockdown  |  Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, July 8 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, July 8 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Marketing Why now is a good time to grow an email database |  With luxury marketers looking for ways to remain relevant when stores are closed and consumers housebound, email marketing offers a direct channel to both connect and sell products. Entire
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 | Apparel and accessories What brands need to know before livestreaming in China |  Louis Vuitton and Burberry are among the luxury players that bravely jumped on the product-oriented livestream trend. Meanwhile, brands such as Ports and Emporio Armani tapped into ecommerce livestreams through a Chinese brand management consultancy. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs IAB, Tiffany, Euromonitor and 7 ways to reinvent luxury model |  Luxury Daily's live news: Premium publishers experiencing slight rebound in ad spend projections; Tiffany introduces “T Time” Instagram Live series for positivity during lockdown; Podcast: Euromonitor's Fflur Roberts on long-term lull seen in global luxury over COVID-19; 7 rules for reinventing your luxury business model post-pandemic. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Columns How HENRYs have redefined modern luxury |  There is no question about it: brands looking to thrive and even just survive in today’s market are those that understand the millennial consumer. However, not all millennial consumers are created equal, especially when it comes to income and potential spending power. Entire
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