In its latest Inside Chanel chapter, French atelier Chanel paints a self-portrait of its iconic N°5 perfume, introducing its backstory and role in the brand’s DNA.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Online retailer Net-A-Porter is celebrating the first anniversary of its social shopping network The Net Set with the launch of exclusive in-application features.
Jean-Paul Guerlain, considered one of the 20th century’s greatest “noses,” has partnered with French startup My Exclusive Collection for a range of fragrances.
Stagnation in the luxury real estate market of the world’s biggest cities is counterbalanced by the emergence of new hubs, according to a new report by Christie’s International Real Estate.
Luxury Daily's live news from May 12 - Kering nurtures young talent through renewed Parsons competition; Christian Louboutin’s red denied trademark protection by Swiss court; German automaker BMW is expanding its ConnectedDrive Online; Goyard brings exclusivity to Instagram with private account launch.
Today in luxury marketing - Michael Kors launches largest flagship in Europe; Role Call: Kering's Thomas Kowalski; Why Tesla’s mass-market car should scare Mercedes and BMW; Ralph Lauren shows signs of a turnaround under new CEO.
Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.