Luxury Daily, May 15, 2017 – Now is the time to experiment with omnichannel: L2

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May 15, 2017

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Retail

Now is the time to experiment with omnichannel: L2

NEW YORK – In the modern retail world, retailers that embrace omnichannel will be the most well-equipped to meet consumer expectations in the future.

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Media/publishing

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Marketing

Social media, mobile-first ecosystem has spurred Chinese individualism

With 78 percent of affluent Chinese consumers purchasing high-end goods on mobile devices, luxury marketers must amplify their online efforts to further facilitate mobile conversions, according to a new report from Emerging Insider.

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Retail

Saks taps into wellness economy in immersive, experiential concept shop FREE

Department store chain Saks Fifth Avenue is adding more than 1,200 fitness classes to the available in-store amenities at its New York flagship as wellness takes hold of luxury retail.

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Fragrance and personal care

Jean Paul Gaultier builds excitement around scents via filmed reveals

French fashion label Jean Paul Gaultier is tapping into vlogger culture with a dash of its typical sense of humor.

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Retail

Goop leverages Nordstrom’s visibility to share lifestyle ethos

Lifestyle brand Goop is bringing its holistic curation to department store chain Nordstrom in a series of pop-up shops across a selection of the retailer’s locations.

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Fragrance and personal care

Sephora expands connected store initiative to new Paris stores

LVMH-owned beauty retailer Sephora is continuing its efforts to turn its physical stores into more connected experiences with the unveiling of a connected Beauty Hub in two new Paris storefronts.

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Blog

Top 5 brand moments from last week

Luxury brands are increasingly leveraging the power of virtual reality and digital simulations to engage their fans.

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News briefs

Richemont, Net-A-Porter, Nordstrom, Swarovski, IWC and Landmark – Live news

Luxury Daily's live news from May 12 - Richemont sales down 4pc for fiscal 2017; Net-A-Porter hires global buying director from Bergdorf Goodman; Nordstrom Rewards members drove 47pc of group sales in Q1; Social commerce innovation: Swarovski’s WeChat mini program case; IWC flaunts first female designs in Harrods exhibit; Landmark champions personal style in Iris Apfel exhibit.

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News briefs

Watchmakers, Saks, Tiffany and Tesla – News briefs

Today in luxury marketing - Luxury watchmakers must get with the technological times; Saks owner Hudson's Bay shares drop on disappointing sales data; Tiffany draws fire for board stacked with 70-ish white men; Tesla is screwed once luxury carmakers start building real electric cars.

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Arts and entertainment

American Art Conference on Modern, Modernity and Modernism opens May 19-21 in New York FREE

The conference program is designed to understand what it means to be modern over the centuries, starting with Thomas Cole in 1824 to the early and midcentury movements and now with works from the 21st century.

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Columns

What lessons can family businesses learn from the luxury industry?

The last quarter of a century has seen the selling off of some of the greatest luxury legends that include Chaumet, Guerlain, Givenchy, Gucci, Van Cleef & Arpels, Louis Vuitton, Bulgari and Moët Hennessy, to name but a few.

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