Since the ups and downs of the luxury market are driven primarily by the mood, feeling and mindset of affluent consumers, it is reasonable to conclude that election years are bad for luxury retail.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
As a response to rumors that Chanel will raise prices in 2016, the consignment market has witnessed a rise in purchases of pre-owned handbags from the French atelier.
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Luxury Daily's live news from May 16 - DVF looks toward future with chief creative appointment; Hugo Boss names CFO chief executive in wake of profit decline; Ralph Lauren extends breast cancer efforts by funding research center; Luxury Collection takes Grecian tour through scavenger hunt suitcases.
Today in luxury marketing - Singapore takes on Hong Kong as China luxury hotspot; Alibaba vows to keep fighting fakes despite IACC snub; Tag Heuer watch sales to rise at least 10pc this year; Diego Della Valle links with Sergio Rossi owner to launch takeover bid of RCS MediaGroup.
Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.
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