| | Marketing How values, vision led 3 luxury entrepreneurs to start their businesses  |  NEW YORK – As luxury becomes more about the individual, three companies are aiming to provide a more personalized experience by owning the entire client experience. Entire
article |
| Fragrance and personal care Chanel links fragrances and fashion in evocative campaign |  French fashion label Chanel is introducing a new film series meant to better connect its fragrance collection to the house’s couture identity. Entire
article |
 | Automotive Most luxury auto ad spend focused on demographics: report |  Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences. Entire
article |
| Marketing FT Business of Luxury Summit to tackle luxury’s evolution FREE |  The Financial Times is bringing its Business of Luxury Summit to Madrid for the first time in the conference’s 15 years. Entire
article |
| Marketing Photos from Women in Luxury 2019 FREE |  On Thursday, May 9, Luxury Daily held the third annual day-long Women in Luxury conference, centered on the theme Empowered Affluence. Entire
article |
| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
article |
| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article |
| News briefs Travel trends, Prada, 24S, Longchamp, Assouline, Four Seasons and The RealReal – Live news |  Luxury Daily's live news from May 16 - Gen Z influencing luxury travel trends; Prada continues its mission to transform digital experiences; LVMH rebrands online retailer 24 Sèvres for international growth; Longchamp releases monogram collection with Kendall Jenner; Four Seasons hosts new Assouline bricks-and-mortar presence; The RealReal continues growth with new board members. Entire
article |
 | News briefs Tesla, Gucci, Burberry and Rolls-Royce – News briefs |  Today in luxury - Tesla fires sound alarms about safety of electric-car batteries; Gucci criticized for cultural appropriation over $800 "Indy Turban"; Burberry feels "energized" despite lackluster revenue in 2019; See the Rolls-Royce of Champagne chests reveal at Villa d'Este. Entire
article |
| Retail How to stop too many SKUs from derailing your pricing optimization |  Most retailers handle anywhere from 20,000 to 200,000-plus SKUs, and each SKU tracked represents a variety of different data points. Entire
article |
|
|
| | | |
|
