Luxury Daily, May 19, 2017 – Luxury struggles to find balance between visibility and exclusivity
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| | Marketing Luxury struggles to find balance between visibility and exclusivity  |  With the increased prevalence of social media in luxury marketing, brands have become more accessible to consumers, but a new report from Fashion and Beauty Monitor finds that nearly three-quarters of luxury labels still cite maintaining exclusivity as a top challenge. Entire
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| Media/publishing Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Marketing Personalization within advertising is vital: BCG |  While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful. Entire
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 | Apparel and accessories Hermès tells multigenerational tale to simplify tie tying FREE |  French apparel and accessories house Hermès is blending narrative and tutorial in content that centers on family ties. Entire
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| Retail Success in China is understanding consumer ecosystem: L2 |  NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West. Entire
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| Fragrance and personal care Lancôme looks for cosmetic love interest in social campaign |  Beauty marketer Lancôme is on the hunt for a mysterious man in the French Riviera to promote a personified product line. Entire
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 | Travel and hospitality Beverly Hills capitalizes on the glamorization of wellness |  The city of Beverly Hills, CA is launching a district-wide initiative in response to the growing representation of wellness as a glamorous lifestyle choice. Entire
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| Automotive Audi working with Google to advance infotainment |  German automaker Audi is appealing to drivers that rely on Android operating systems in a new partnership that embeds Google into its dashboard. Entire
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| News briefs Burberry, Cartier, La Perla, Emilio Pucci, SUNY FIT and Moët & Chandon – Live news |  Luxury Daily's live news from May 18 - Burberry profits take 21pc hit in fiscal 2017; Cartier comes out of its boutiques for Panthère Studio pop-up; La Perla explores Pop art garden for pre-fall 2017; Emilio Pucci heads to summertime retreats with limited-edition bikinis in tow; SUNY FIT to offer fashion curriculum in South Korea’s “smart city”; Moët celebrates all moments during annual Moët Party Day. Entire
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 | News briefs Zegna, Tesla, Hotel de Crillon and British Vogue – News briefs |  Today in luxury marketing - Alessandro Sartori working on a new fabric; Tesla and Uber: A match made in "never," apparently; Hotel de Crillon banks on recovery in Paris pulling power; Lucinda Chambers to depart British Vogue. Entire
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| Columns Inviting opinion pieces on luxury marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Research Luxury marketers’ Q1 2017 Web performance analysis |  According to management consultancy McKinsey & Co., the share of luxury sales that occurs online is set to triple over the next 10 years, from around 6 percent today to 18 percent in 2025. Entire
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