Marketing
May 19, 2017
Image source Yoox
By Brielle Jaekel
While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful.
{"ct":"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","iv":"f7137e7d888fce87cb7b123781fd1301","s":"8f63a87735fab28d"}
Share your thoughts. Click here