Marketing
May 19, 2017
Image source Yoox
By Brielle Jaekel
While marketing spend on digital advertising is quickly overtaking television spend, a new report from Boston Consulting Group and Facebook is showing that those that tap data are more successful.
{"ct":"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","iv":"3749534d0de8723490ff1bf2b4f09437","s":"2971019c9b5b6ce3"}
Share your thoughts. Click here