Media consumption habits may be shifting toward digital channels, but traditional media remains the way to reach the most consumers, according to research from Fluent.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
British perfumer Floris London is translating bespoke tailor Turnbull & Asser’s story into a scent, allowing consumers to explore the brand’s heritage through a new sense.
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
Luxury Daily's live news from May 19 - Dolce & Gabbana touts red carpet dressing in model-fronted effort; Unique Pink diamond fetches record $31.5M at Sotheby’s; Moda Operandi appeals to dog lovers for bespoke collaboration; Pirch tests immersive retail concept in New York’s home appliance market.
Today in luxury marketing - Retail industry sees new overtime rule upping costs; How to fix luxury’s Alibaba problem; Why small is the new luxury; Tesla says 12.2K Model 3 orders were canceled.
The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.
Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.
RSS
