LONDON - The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
LONDON - The general consensus of the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
Today in luxury marketing - Polo's Q4 profits fall by 35.8pc; No one bought Lady Gaga's $20,000 Mugler dress on Gilt Groupe; Von Furstenberg to launch Diane.
While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.
RSS
.jpg&contenttype=jpeg "sign up now!")