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Luxury Daily, May 26, 2016 – Designer movements do not put creative director role at risk: Peter Copping

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May 26, 2016

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Today's headlines

Designer movements do not put creative director role at risk: Peter Copping
Changing consumer behavior amplifies importance of brand identity
Luxury labels embrace androgyny with gender-neutral initiatives
Selfridges future-proofs its omnichannel business via shoppable app
How VR commerce could transform bricks-and-mortar retail
Bloomingdale’s adds depth to its windows ahead of Father’s Day
Nota Bene offers clients experiences money cannot buy
Tiffany, Net-A-Porter, Dior and Kenzo – Live news
Executives, Givenchy, urban living and BMW – News briefs
Optimizing video advertising in a mobile world

Apparel and accessories Designer movements do not put creative director role at risk: Peter Copping
By Sarah Jones
	SAN FRANCISCO – Designing for an established brand requires a balancing act of pleasing existing loyal clientele while also reaching out to new audiences, according to the creative director of Oscar de la Renta. Entire article

Marketing Changing consumer behavior amplifies importance of brand identity
By Forrest Cardamenis
	SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times' Business of Luxury Summit on May 24. Entire article

Apparel and accessories Luxury labels embrace androgyny with gender-neutral initiatives
By Sarah Jones
	Luxury fashion labels are breaking with tradition, bending the rules of gendered dressing through their designs and marketing. Entire article

Retail Selfridges future-proofs its omnichannel business via shoppable app
By Staff reports
	British department store Selfridges is further embracing omnichannel retail with the launch of a shoppable mobile application. Entire article

Retail How VR commerce could transform bricks-and-mortar retail
By Staff reports
	The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences. Entire article

Retail Bloomingdale’s adds depth to its windows ahead of Father’s Day
By Staff reports
	Department store chain Bloomingdale’s is showing fathers in a three-dimensional fashion through interactive displays at its New York flagship. Entire article

Travel and hospitality Nota Bene offers clients experiences money cannot buy
By Forrest Cardamenis
	At the highest end of the travel market, the normal rules no longer apply. Entire article

News briefs Tiffany, Net-A-Porter, Dior and Kenzo – Live news
By Staff reports
	Luxury Daily's live news from May 25 - Tiffany & Co.’s worldwide net sales dip 7pc in Q1; Net-A-Porter fetes Ramadan with exclusive edit; Dior leverages Rihanna’s star-power for design project; Kenzo named H&M’s 2016 designer collaborator. Entire article

News briefs Executives, Givenchy, urban living and BMW – News briefs
By Staff reports
	Today in luxury marketing - Givenchy’s Riccardo Tisci looks ahead; Fashion shake-ups go beyond designers to the C-suite; Urban living becomes a luxury good; BMW invests in California-based mobile carpooling app. Entire article

Columns Optimizing video advertising in a mobile world
By a Luxury Daily columnist
	According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion. Entire article

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