Luxury Daily, May 26, 2023 – Emirates’ latest appointee, actress Penélope Cruz, fronts global effort
| | Travel and hospitality Emirates’ latest appointee, actress Penélope Cruz, fronts global effort  |  The Dubai-based airline has tapped the Academy Award winner for a series of entertaining ad spots that highlight the value of the journey itself, versus just one destination. Entire
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| Automotive Mercedes-Benz embraces Web3 in digital debut |  The launch will allow the legacy manufacturer to reach ever-connected online audiences with a slew of exciting projects. Entire
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| Retail Fortnum & Mason uplifts circular architecture with new design project |  Designed by French architect Arthur Mamou-Mani, "The Wavery" serves as the centerpiece of the London department store's in-house cocktail bar. Entire
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 | Food and beverage Veuve Clicquot celebrates 250th anniversary, women artists with ‘Soliare Culture’ |  Opened May 2023, the continuation of the Champagne brand’s birthday celebration is currently gracing London’s iconic Picadilly Circus. Entire
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| News briefs Kering, The Webster, Baccarat, Audemars Piguet and Cheval Blanc Paris FREE |  Luxury Daily's live news: Kering opens Italian headquarters in central Milan; Arriving by 2024, The Webster reveals plans for trio of new boutiques; Baccarat, Zacapa Rum host VIP experience at 2023 Tony Awards; Audemars Piguet co-commissions installation at Ocean Space in Venice; Cheval Blanc Paris features architect Frank Gehry in new showcase. Entire
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| Columns Acting differently to serve customers of ultra-luxury brands FREE |  Successful niche luxury brands are required to be unique, innovative, insightful and hyper-segmented. Entire
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| Columns Transforming the luxury fashion experience with AI-powered chatbots FREE |  The utility of AI in its current iteration is quickly becoming apparent in everything, from more sophisticated digital advertising and testing to content generation. Entire
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