Amazon’s favorability among the affluent represents a long-term concern for luxury brands, according to a new report from the Shullman Research Center.Entire
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Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.Entire
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While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.Entire
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Luxury Daily's live news from May 2- Kering hires communications executive from Chanel; Met Gala becomes more democratic through social, mass media; BMW touts sustainable i3 models through lifestyle video; Look Good Feel Better hosts inaugural auction with help from luxury players.Entire
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Today in luxury marketing - Bottega Veneta goes coed in September to mark anniversaries; Gucci cracks down on netherworld knock-offs; Furla moves closer to IPO after loan pact with Moncler investor; Ferrari nudges up earnings view, Marchionne becomes CEO.Entire
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