Women may drive the luxury industry, but men are more frequent purchasers in numerous sectors, according to new research from The Shullman Research Center.
Italian fashion house Gucci is putting creative control in the hands of consumers with the launch of a DIY program, launching first at its Milan boutique.
British apparel and accessories label Mulberry is gathering a diverse cast of women for a digital campaign surrounding its newly remodeled Bayswater handbag.
While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers' programs.
Luxury Daily's live news from May 27 - Selfridges’ CSR efforts recognized by retail peers for inaugural award; Swiss-made Frederique Constant purchased by Citizen Watch; Johnnie Walker brings airport retail concept to Europe; Chanel, Kiera Knightley get into character for second Beauty Talks.
Today in luxury marketing - Counterfeit beauty products are on the rise, according to ICE; Tiffany's "old-world luxury" fails to charm millennials; Women pilots say Breitling watch company behind the times; Alberta Ferretti joins couture schedule.
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