NEW YORK – Marketers spend an enormous amount of time and effort attracting millennial attention, when in reality the demographic will only spend approximately $49 billion across luxury categories in 2016, according to a new report by YouGov.
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
The Daily Dot is among the publishers planning to test a new programmatic vertical mobile video ad unit, reflecting the need to deliver experiences tailored to mobile users as traffic from smartphones continues to grow.
Luxury Daily's live news from May 4 - Is Furla’s CEO headed to Ferragamo?; Farfetch secures $110M in funding to drive growth in Asia Pacific; Dior touts quick fixes by pitting models against each other; Mandarin Oriental taps photographer to capture New York with fresh eyes.
Today in luxury marketing - The growing business of private clients; Alber Elbaz navigates fashion world post-Lanvin; The Rolex Daytona is the hottest watch that money can’t buy; Daimler plans $574M engine factory in bid to pass BMW.
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