Facebook's new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.
Lexus is targeting a younger generation of luxury auto consumers with an online talk-show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.
AT&T Mobility, T-Mobile USA and Verizon Wireless have formed a joint venture called Isis, a national mobile commerce network that will let consumers use their mobile phones to make point-of-sale purchases.
Today in luxury marketing - Saks profit surges, expects merry Christmas; Google revamping its fashion search engine?; Former Tiffany exec to revamp elite Italian brand.
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