Luxury brands have started to explore Facebook's viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
Saks Fifth Avenue is driving foot traffic to several of its locations as part of a cross-promotional effort with InStyle magazine that integrates the mobile social game Foursquare.
Today in luxury marketing - Bulgari signs China retail deal with Hengdeli for luxury watches; Karl Lagerfeld may be creating a lower-priced clothing line for Macy's; Luxury brands tailoring approach to the Web.
QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing efforts.
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