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Audemars Piguet collaborates with American singer John Mayer
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Luxury Daily, November 11, 2013 – Saks Fifth Avenue lets consumers add mobile snowflakes to window display

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November 11, 2013

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Today's headlines

Saks Fifth Avenue lets consumers add mobile snowflakes to window display
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
34pc of consumers conduct in-store research via mobile device: Forrester
Thanksgiving does not have to mean frenzied sales
Jaguar’s first Super Bowl commercial disrupts with British Villains
Jaeger-LeCoultre builds regional awareness with polo sponsorship
NetJets sustains brand promise in global campaign
Michael Kors fosters community with watch-focused Tumblr
Richemont, Tata, Moncler and Louis Vuitton – News briefs

Mobile Saks Fifth Avenue lets consumers add mobile snowflakes to window display
By Sarah Jones
	Saks Fifth Avenue is giving visitors to its upcoming holiday windows the opportunity to become part of the display through a new mobile site. Entire article

Luxury FirstLook Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Research 34pc of consumers conduct in-store research via mobile device: Forrester
By Jen King
	In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device. Entire article

In-store Thanksgiving does not have to mean frenzied sales
By Joe McCarthy
	Thanksgiving is often overlooked by luxury brands because of its proximity to Black Friday and the rampant price-cutting that takes place, but can value still be extracted from the holiday? Entire article

Television Jaguar’s first Super Bowl commercial disrupts with British Villains
By Joe McCarthy
	Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand's strong year-to-date growth in the United States. Entire article

Events/Causes Jaeger-LeCoultre builds regional awareness with polo sponsorship
By Jen King
	Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Argentina that is likely to build brand awareness in the region. Entire article

Internet NetJets sustains brand promise in global campaign
By Joe McCarthy
	NetJets is banking on its record of reliable service and large network of jets in a new campaign that enshrines its promise to consumers. Entire article

Internet Michael Kors fosters community with watch-focused Tumblr
By Jen King
	U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection. Entire article

News briefs Richemont, Tata, Moncler and Louis Vuitton – News briefs
By Staff reports
	Today in luxury marketing - Richemont sales growth accelerates in October; Tata Motors profit beats estimates on Jaguar demand; Moncler sells sportswear brands; Vuitton’s second-in-command. Entire article

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