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Aug. 20, 2017
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Research

34pc of consumers conduct in-store research via mobile device: Forrester

November 11, 2013

 

By Jen King

In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.

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  1. Armani to host fragrance pop-up under New York’s Oculus
  2. Estée Lauder’s recent acquisitions result in strong 2017 financial performance
  3. Communication from brands is key for loyalty programs: L2
  4. Hermès targets millennials in latest fragrance launch
  5. Luxury travel industry to reach $1.2B by 2020: report
  6. Sephora launches social network-inspired community platform
  7. Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2
  8. Luxury online retail market to reach $41.8B by 2019: report
  9. Nordstrom taps mobile to bring personalization into stores
  10. PETA urges LVMH to halt exotic-skin manufacturing citing animal cruelty
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