Luxury Daily
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April 4, 2020
  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  3. Vacation destinations on the cusp of change are most desired
  4. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  5. 71pc of affluent parents opt to upgrade accommodations for family trips
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. With no trade shows, ramp up PR, content marketing and digital outreach
  8. Alexander McQueen finds new way to engage fans with McQueenCreators
  9. Here’s what we learned from COVID-19: China ad and PR leaders
  10. Luxury brands are flocking to TikTok this year
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Research

34pc of consumers conduct in-store research via mobile device: Forrester

November 11, 2013

 

By Jen King

In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  3. Vacation destinations on the cusp of change are most desired
  4. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  5. 71pc of affluent parents opt to upgrade accommodations for family trips
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. With no trade shows, ramp up PR, content marketing and digital outreach
  8. Alexander McQueen finds new way to engage fans with McQueenCreators
  9. Here’s what we learned from COVID-19: China ad and PR leaders
  10. Luxury brands are flocking to TikTok this year
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