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Research

34pc of consumers conduct in-store research via mobile device: Forrester

November 11, 2013

 

By Jen King

In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. Can Amazon succeed in luxury?
  3. How does Hermès define its innovation?
  4. Walpole and Redrice Ventures in strategic partnership to help fund early-stage UK luxury firms
  5. Italian design school Polimoda rolls out free coaching program for emerging fashion talent
  6. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  7. What did it take to put together Fenty founder Rihanna’s luxury limited-edition visual autobiography?
  8. Register now: Women in Luxury conference New York April 15
  9. Pomellato, Vestiaire Collective strike circularity deal for pre-owned jewelry
  10. How are influencers addressing the fashion apparel crisis?
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