Italian label Ermenegildo Zegna targeted consumers with an email offering free shipping on its Autumn/Winter 2011 collection as a Thanksgiving gift and was one of the few retailers to offer a turkey day-themed promotion.
Jeweler Cartier has implemented rich-media banner advertisements on The New York Times mobile site to spread the reach of its Mechanics of Passion video series for its Calibre watch.
Fashion label Leon Max is leaping into the artistic video realm with a newly-released surrealist, ballet-inspired drama that features pieces from its Spring 2012 collection.
The top executives from major luxury brands both spoke and attended Women’s Wear Daily’s Apparel and Retail CEO Summit 2011 earlier this week, generating discussions in best practice, lessons learned and forward-thinking strategies in the industry.
Starwood Hotels & Resorts' St. Regis hotels are partnering with Jazz at Lincoln Center in New York to open a series of jazz clubs at branded properties worldwide.
Today in luxury marketing - Lanvin's Christmas tree for Claridge's; Bottega Veneta's holiday playlist; Vena Cava reportedly in dire financial trouble; Armani revamps Hong Kong complex in Chater House.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.