NEW YORK – Media, marketing and content creation have all been deeply affected by the cross-screen phenomena, which in turn has caused business philosophies to evolve, adapt and collaborate, according to panelists speaking at ad:tech New York 2016 Nov. 3.
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NEW YORK – A Hired executive at ad:tech New York 2016 explained that Snapchat’s user base is quantitatively proven to be the most engaged out of all major platforms, meaning brands and retailers need to dive into the application to tap into a marketing goldmine.
NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.
NEW YORK – While autonomous driving is making its way onto the roadway, an Audi executive explained at ad:tech New York 2016 the importance of educating the consumer on these technologies to combat fear.
NEW YORK - A panel of women working in virtual reality at ad:tech New York 2016 held an intense conversation about the future of the platform, including insight from an executive with The New York Times on its VR users, who clock in more than six minutes on the application — more than even the newspaper's core apps.
Luxury Daily's live news updates from Nov. 3 - Burberry pops up at Harrods with fantastical takeover; LVMH deems first group-wide carbon fund a success; Barneys taps Josh Lieberman to lead digital strategy; Hermès Group sees 10pc revenue growth in Q3.
Today in luxury marketing - Relief for the luxury market; Brunello Cucinelli to help restore Norcia monastery hit by earthquake; L'Oreal Q3 sales beat forecasts, helped by North American growth; In Russia, a western taste for high-end auto sales.
Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.
